What does it mean for your business to be customer-centric? Most businesses think it’s about giving your customers great customer service. That’s true. You should also be giving your customers great customer service all the time, every time you engage with your customer.
First, let’s define Customer-Centric. It’s defined as an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain a competitive advantage.
To be truly customer-centric it is important from top leadership down to foster the environment to be successful. It takes everyone to make the customer experience a customer-centric one.